Video

Overview

A video is a time-based recording of both the visual and audible components into a single medium. This page focuses mostly on the visual components of videos (see the Audio resources page for specifics about audio).

There are many different kinds of videos that you can create. Below you can find some examples of the common video projects that we work with and a short description:

  • Video Blogs or “vlogs” are a form of online journaling that has become popular. These videos are usually simple, lightly-edited, and often use a single camera. The vlogger typically sits in front of and speaks directly to the camera and the audience. Vlogs are posted mostly on YouTube and Facebook, some on Vimeo and other sites, and are generally used as a medium to illicit viewer interaction via comments. Popular video bloggers often monetize their videos/channels in order to make money.
  • Video Essays take a writing assignment and add to it by introducing audio and visual components. Much like written essays, video essays are often structured with an outline and present research or craft an argument. This style of video is commonly compared to a short video documentary style, but the goals of a video essay and a video documentary can differ significantly.
  • Video Documentaries are non-fiction videos that document an event and/or inform viewers about a subject matter. Motion picture length documentaries are often a genre used to persuade viewers to take action or make change. Some consider these to be the “long form” of video essays, however, we consider documentaries to be their own category.
  • Video Slideshows are made up of a collection of images that typically are accompanied by a music or a soundtrack. Some recorded voice may be present in video slideshows, but it is not necessary.
    • Slideshow Voiceover Videos are typically presentations (PowerPoint, Google Slides, Keynote) with a pre-recorded audio track and timed slides, rather than a live presentation. This genre of video is commonly used for giving presentations and lectures in online courses. We recommend visiting the Presentations page for more about how to design a pre-recorded slideshow.
  • Instructional Videos are videos that take a concept or idea and explain it in video form. They can be as simple as a recorded lecture or slideshow voiceover, to as complicated as an animated video.
  • Narrative Videos are comparable to a motion picture film, in that they are often fictional and tell stories. They typically include monologue/dialogue, music, and sound effects. They differ from animations by using real people and places.
  • Animation Videos are when images or objects are manipulated in a video to appear as though they are moving. Cartoons and stop-motion are two forms of animation. The former typically consists of a series of hand-drawn or digitally created images, whereas the later is the manipulation of objects using short single frames. Animation videos can be fiction (narrative) or non-fiction (video essay or documentary).

Video Design Tip:

There are a lot of things that make up the video planning, recording, and editing processes. It is easy to jump in and get started, but then make mistakes early on that make more work for you in the long run. Get some recommendations for your video by meeting with one of our DesignLab consultants early on in the process, before you record, so you can save yourself time later!

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Design Tips and Tricks

Coming soon

UW-Madison Student Made Examples

Video Blog (Vlog)

Get to Know Me by Maya Hysaw

Narrative Video

Jinx by Maya Hysaw

WARNING: Film contains sexual assault and alcohol abuse. Viewer discretion is advised.

Stock Video Databases

Coverr LogoCoverr – A collection of stock videos designed primarily as cover videos for websites. All Videos published on this site can be used for free both for commercial and noncommercial purposes. You do not need to ask permission from or provide credit to the Videographer or Coverr.co, although it is appreciated when possible.

Moving Picture ArchiveInternet Archive Logo – This library contains digital movies uploaded by Archive users which range from classic full-length films, to daily alternative news broadcasts, to cartoons and concerts. Many of these videos are available for free download. *Be sure to check for licensing!

Pexels LogoPexels Video – This site provides high quality and completely free stock videos licensed under the Creative Commons Zero (CC0) license. This means you can edit or change the videos and use them free for personal and even for commercial projects. All without asking for permission and attribution is not required.

Videezy LogoVideezy – This site allows you to share and download Free HD Stock Videos, b-roll, backgrounds, and other cool free video footage. All the videos are free to download and, depending on the license, free to use in your projects.

Videvo LogoVidevo – This site offers completely free stock video footage and motion graphics for use in any project. Everything on Videvo is free to use for commercial or non-commercial usage.

Vidsplay LogoVidsplay –  This is a collection of completely free stock footage. You are granted non-exclusive rights to use and download our video material without the need to pay royalties for each use.

Vimeo LogoVimeo Free HD Stock – This is a group of videos designed by a user. All clips found in this group are given away for free use in your projects. *The free nature of these videos does not apply to other Vimeo content.

Equipment Available at UW-Madison

Please note that DesignLab does not do any equipment checkout. Below is a list of places on campus where you can checkout equipment

Equipment checkout services may not be available at the locations below due to the pandemic. We recommend contacting the location to confirm availability, the current checkout processes and checkout lengths (which have been extended).

College Library

College Library provides UW-Madison students, faculty, and staff access to a variety of equipment for making videos. Equipment checkout is done at College Library’s Second Floor Service Desk (right by DesignLab!) any time the library is open.

Types of Equipment Available: HD Video Cameras, DSLR Cameras, Tripods, Microphones, Voice Recorders, Laptops

Checkout Length: 3 days (no renewals)

Checkout Process: You will need your Wiscard to checkout equipment.

Questions? See the College Library equipment checkout website here for cost and contact information.


Memorial Library

Like College Library, Memorial Library is providing UW-Madison students, faculty, and staff access to some equipment for making videos. Equipment checkout is done at the First Floor Computer any time the lab is open.

Types of Equipment Available: Laptops, Video and Webcam Kits*** (Kits available by request: technologycirculation@library.wisc.edu)

Checkout Length: 3 days (no renewals)

Checkout Process: You will need your Wiscard to checkout equipment.

Questions? See the Steenbock Library poster printing website here for cost and contact information.


Steenbock Library

Like College Library, Steenbock Library provides UW-Madison students, faculty, and staff access to a variety of equipment for making videos. Equipment checkout is done at the First Floor Service Desk any time the library is open.

Types of Equipment Available: HD Video Cameras, DSLR Cameras, Tripods, Laptops

Checkout Length: 3 days (no renewals)

Checkout Process: You will need your Wiscard to checkout equipment.

Questions? See the Steenbock Library poster printing website here for cost and contact information.