About Us

DesignLab is a digital media design consulting service for students and instructors at UW-Madison. Through one-on-one and small group consultations, we are helping the UW-Madison campus design better by working more effectively in digital media.

DesignLab has a two-part mission that includes services for both UW-Madison students and instructors. First, DesignLab seeks to expand expertise in digital media design on the UW-Madison campus by providing high-quality tutoring for all undergraduate and graduate students as well as digital design consulting for researchers in all fields. Second, DesignLab seeks to improve instruction at UW-Madison by offering curricular services and support to instructors using digital media assignments in their courses. Through these combined goals, DesignLab is contributing to the UW-Madison’s central mission to provide a learning environment in which faculty, staff, and students can discover, examine critically, preserve, and transmit the knowledge, wisdom, and values that will improve the quality of life for all.

DesignLab was originally funded by the Madison Initiative for Undergraduates in 2012. Meant as a resource for all students and instructors at UW-Madison, it is centrally located on the 2nd Floor of College Library in Helen C. White Hall as one of the many services offered by the University of Wisconsin Library System.

Our consultants are drawn from academic programs across the UW-Madison campus and have expertise and professional experience in a range of media, including video and audio production, graphic design, scientific communication, web design, social media marketing, and more.