Presentations
Overview

Whether you’re giving a speech with a visual aid, a flash talk, or a full-length conference presentation, you’ll most likely want a visual aid to support your presentation. Often these visual aids are in the shape of a slideshow or “PowerPoint.” Many people think…
…but DesignLab can help you develop your visual aid to engage with your audience and have a dynamic presentation!
There are two main ways of creating a presentation:
- Linear presentations are a series of numbered slides that often contain bullet-pointed text, pictures, and clipart, and may include some minor animations. This is the standard way of developing presentations and may be organized with an outline or narrative story structure.
- Non-Linear presentations, sometimes called “spatial presentations,” are intended to situate information in different contexts and to represent processes and relationships in compelling ways. Non-linear presentations may have a logical flow or plan, but are intended to have a less strict structure, so the speaker can change course as the audience moves them.
There are also many reasons why someone may need to create a presentation:
Seminar/Class Presentation
These presentations are typically linear and vary in length, usually about 5-15 minutes, though they can be as long as 30 minutes. These types of presentations are intended to do one or both of the following: 1) Show your instructor you understand the material and can distill it into a shorter and different medium than a paper and/or 2) Facilitate a discussion among your classmates/colleagues regarding your research/ideas. Either way, a well-designed visual aid will benefit your audience! Keep your text short and your visuals clear and easy to understand.
Conference Presentation
Typically presenting new research or updating colleagues on project progress, these presentations can vary significantly in length. One of the most important things to remember about conference presentations is not to overwhelm your audience with too much text or overly complicated visuals. Keep the slides simple and the visuals accessible. If you’ve never given a conference presentation before, talk to a colleague, mentor, or advisor for their recommendations and/or to see an example of their past slideshows. Your organization may also have its own template, colors, or logos. For example, UW–Madison has an entire website for its brand that includes UW templates for presentations, as well as recommended colors and fonts.
Instruction / Teaching
Unlike Conference or Seminar/Class presentations, when making slides to teach a class, it is common to include lots of text and visuals. These slides are likely the basis for student notes, so having a more full/complete slide will benefit the audience. Still, don’t be afraid to use simple appear animations so as not to overwhelm your students.
Flash Talks
Flash talks are shorter, linear presentations that focus on distilling information quickly for an audience. These are a common type of class presentation. Typically, flash talks are 5 minutes or less, and use a limited number of slides. Below are some unique flash talk styles:
- PechaKucha-style Flash Talks: Officially, PechaKucha is a trademarked linear presentation format consisting of 20 slides, mostly images, each shown automatically for 20 seconds, accompanied by spoken text and sound effects. At 6 min 40 sec total, presentations present ideas in a clear, engaging, and efficient manner. Pecha-Kucha presentations are usually delivered live but can also be recorded. Some PechaKucha-style variants include fewer slides.
- Ignite-style Flash Talks: Another trademarked form of auto-advancing flash talks, like PechaKucha, these presentations also have 20 slides, but with 15-second intervals, making them slightly shorter. Some Ignite-style variants include fewer slides.
Voiced-Over Slideshow
These presentations are meant to be entirely visual, with little to no text on a slide. They are often pre-recorded, but can be performed live. The audience’s focus is meant to be entirely on the visuals, not the speaker.
Many different software programs can be used to create visual aids for presentations. Below is a list of software we recommend for making visual aids for presentations. We put the software in order from easiest to use near the top to most difficult near the bottom. We recommend using software you know well, or learning it well enough to establish an easy workflow, so you spend less time troubleshooting and more time on your poster.

Microsoft PowerPoint: The standard software for creating slideshows. PowerPoint is free for all UW–Madison students, faculty, and staff via UW–Madison’s Office 365. It is also available in the UW–Madison computer labs, both in the lab and for checkout. We recommend installing the desktop version of PowerPoint for the best experience and the most features.
Google Slides: This slideshow software is Google’s version of Microsoft PowerPoint. Unlike PowerPoint, it has limited functions for animations, video, and audio. However, Google Slides is entirely online and designed for collaboration. All documents are housed on Google Drive, so you can easily invite colleagues to edit, suggest edits, and/or comment. Google Slides is available for free to all UW–Madison students, faculty, and staff via the UW–Madison Google Workspace.
Canva: This online graphic design platform is a great place to make visually stunning presentations. While Canva has paid features, you can typically make all your documents with a free account. This platform also includes a built-in database of free images and icons and lets you upload your own content. Your files are saved to your online account and stored on Canva’s servers. You can present directly from Canva or download your slides as a PowerPoint file to present from your desktop.

Apple Keynote: This slideshow software is Apple’s version of Microsoft PowerPoint/Google Slides. Like PowerPoint, it can include animations and play/record video. However, Keynote does not readily support collaboration, and files must be saved in a format compatible with Google Slides or Microsoft PowerPoint. Keynote is available for free on all Apple devices via the App Store. It is also available on the Macs in the UW–Madison computer labs, both in the lab and for checkout.
Prezi: This online presentation software offers another web-based, interactive way to present. Projects are created on a canvas or whiteboard where text, images, sounds, and videos are placed. It is presented by navigating or “zooming” through the elements in order. This spatial way of displaying content can situate information in different contexts and represent processes and relationships in compelling ways. Prezi has a limited free option, as well as monthly and annual subscriptions (educational pricing is available!). Prezi files are created online and can be presented directly from the Prezi website or downloaded for local presentation. Explore Prezi with award-winning examples.




