TEAM:
Grantham Green – Creative Director
Henry Teckam – Cinematographer
Sidney Peterson – Gaffer/Lighting
Leah Fradin – Stylist
Ava Beydoun – Production Assistant
MEDIUM: Video, Ad Campaign
DESCRIPTION:
These are the trailers and main marketing campaign for the lead-up to the Virgil Abloh Foundation x The Vault fashion show. The show took place on December 7th, 2025, at the Tinsmith in Madison. These trailers culminated in the show, or ACT III; GLORY AND GORE.
ARTIST’S STATEMENT: (from Henry)
My good friend G, the creative director of this project, and I came together last summer to put together a plan for realizing his vision of this collaboration with the Virgil Abloh Foundation. He asked me what I thought it meant to be DEFINITIVE, and how I would realize our vision of the concept through cinematography. I believed, and still do, that being DEFINITIVE is to be truly, comfortably, yourself. Together, we put together two distinct versions of someone chasing the very concept the show was based on. ACT I is a wondrous, ethereal tone-setter with an eerie, unclear conclusion. ACT II is a lustful, rough hunt for something innocent and fleeting. Together, they set the tone and narrative for the ultimate conclusion to G’s vision in ACT III; GLORY AND GORE.