COURSE: Journalism 345: Principles of Strategic Communication MEDIUM: Casebook DESCRIPTION: The “Think Big” Toyota Highlander Hybrid Campaign was part of a semester-long class project that involved the key steps to a successful advertising campaign: market research, brand strategy, creative production, media buying, promotions, and public relations. Each step was assigned to a different student that altogether formed … Continue reading “Think Big” Toyota Highlander Hybrid Campaign by Patricia Mo