Video

Overviews

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Video Blog (Vlog)

Video Blogs or “vlogs” are a form of online journaling. These videos are usually simple, lightly-edited, and often use a single camera. The vlogger typically sits in front of and speaks directly to the camera. Vlogs are commonly posted on YouTube and Facebook and are generally used as a medium to illicit viewer interaction via comments.

Recommended Software:

iMovie Logo

  • iMovie: This is a free proprietary software program that is available only for Apple products. It is installed on all InfoLab machines, both in the labs and for checkout under the Mac partition. This program is very user friendly and great for the beginner video maker. This program has an auto-save function that means you’re less likely to lose your work! However, transitioning a video project folder between computers can be difficult to navigate.

Adobe Premiere Pro Logo

  • Adobe Premiere Pro: This software is available to UW-Madison students, faculty, and staff via InfoLab machines, in the labs only. This software can be used on both Windows and Apple machines, but needs a strong processor and lots of RAM. Premiere Pro is a step above iMovie, and has a lot more functions and features. Also, using a Creative Cloud account will allow for easy transition from one computer to another.

Final Cut Pro Logo

  • Final Cut Pro: This is a robust software program that is available only for Apple products. It is installed on select InfoLab machines, in the labs only (including those in DesignLab and the Media Studio classrooms). This program is one of the more advanced video production programs on the market. It has lots of functions and features, but has a much steeper learning curve than iMovie and Premiere Pro. Similar to iMovie, transitioning a video project folder between computers can be difficult to navigate.

Adobe After Effects Logo

  • Adobe After Effects: This software is available to UW-Madison students, faculty, and staff via InfoLab machines, in the labs only. This software can be used on both Windows and Apple machines and is meant to be used in conjunction with Adobe Premiere Pro. This program is used to create visual effects and motion graphics. Also, using a Creative Cloud account will allow for easy transition from one computer to another. (Recommended only for advanced video production.)

Video Essay

Video essays take writing an add to it by introducing audio and visual components. Much like written essays, video essays are often structured with an outline and present research or craft an argument. This style of video is commonly compared to a short video documentary.

Recommended Software:

iMovie Logo

  • iMovie: This is a free proprietary software program that is available only for Apple products. It is installed on all InfoLab machines, both in the labs and for checkout under the Mac partition. This program is very user friendly and great for the beginner video maker. This program has an auto-save function that means you’re less likely to lose your work! However, transitioning a video project folder between computers can be difficult to navigate.

Adobe Premiere Pro Logo

  • Adobe Premiere Pro: This software is available to UW-Madison students, faculty, and staff via InfoLab machines, in the labs only. This software can be used on both Windows and Apple machines, but needs a strong processor and lots of RAM. Premiere Pro is a step above iMovie, and has a lot more functions and features. Also, using a Creative Cloud account will allow for easy transition from one computer to another.

Final Cut Pro Logo

  • Final Cut Pro: This is a robust software program that is available only for Apple products. It is installed on select InfoLab machines, in the labs only (including those in DesignLab and the Media Studio classrooms). This program is one of the more advanced video production programs on the market. It has lots of functions and features, but has a much steeper learning curve than iMovie and Premiere Pro. Similar to iMovie, transitioning a video project folder between computers can be difficult to navigate.

Adobe After Effects Logo

  • Adobe After Effects: This software is available to UW-Madison students, faculty, and staff via InfoLab machines, in the labs only. This software can be used on both Windows and Apple machines and is meant to be used in conjunction with Adobe Premiere Pro. This program is used to create visual effects and motion graphics. Also, using a Creative Cloud account will allow for easy transition from one computer to another. (Recommended only for advanced video production.)

Adobe Animate Logo

  • Adobe Animate: This software is available to UW-Madison students, faculty, and staff via InfoLab machines, in the labs only. This software can be used on both Windows and Apple machines. Adobe Animate is used to create vector graphics and animations for cartoons, advertisements, games, and other interactive content. Also, using a Creative Cloud account will allow for easy transition from one computer to another. (Recommended only for advanced video production.)

Adobe Character Animator Logo

  • Adobe Character Animator: This software is not yet available to UW-Madison students, faculty, and staff via InfoLab machines, but can be used with a paid Adobe Creative Cloud account. This software can be used on both Windows and Apple machines. Adobe Character Animator combines live motion-capture with a multi-track recording system to control layered 2D puppets drawn in Adobe Photoshop or Adobe Illustrator. Also, using a Creative Cloud account will allow for easy transition from one computer to another. (Recommended only for advanced video production.)

Video Documentary

Documentary videos are non-fiction videos that document an event and/or inform viewers about a subject matter. Often motion picture length documentaries are the genre used to persuade viewers to take action or make change. Shorter documentaries are sometimes compared to “Video Essays.”

Recommended Software:

iMovie Logo

  • iMovie: This is a free proprietary software program that is available only for Apple products. It is installed on all InfoLab machines, both in the labs and for checkout under the Mac partition. This program is very user friendly and great for the beginner video maker. This program has an auto-save function that means you’re less likely to lose your work! However, transitioning a video project folder between computers can be difficult to navigate.

Adobe Premiere Pro Logo

  • Adobe Premiere Pro: This software is available to UW-Madison students, faculty, and staff via InfoLab machines, in the labs only. This software can be used on both Windows and Apple machines, but needs a strong processor and lots of RAM. Premiere Pro is a step above iMovie, and has a lot more functions and features. Also, using a Creative Cloud account will allow for easy transition from one computer to another.

Final Cut Pro Logo

  • Final Cut Pro: This is a robust software program that is available only for Apple products. It is installed on select InfoLab machines, in the labs only (including those in DesignLab and the Media Studio classrooms). This program is one of the more advanced video production programs on the market. It has lots of functions and features, but has a much steeper learning curve than iMovie and Premiere Pro. Similar to iMovie, transitioning a video project folder between computers can be difficult to navigate.

Adobe After Effects Logo

  • Adobe After Effects: This software is available to UW-Madison students, faculty, and staff via InfoLab machines, in the labs only. This software can be used on both Windows and Apple machines and is meant to be used in conjunction with Adobe Premiere Pro. This program is used to create visual effects and motion graphics. Also, using a Creative Cloud account will allow for easy transition from one computer to another. (Recommended only for advanced video production.)

Slideshow Video/Slideshow Voiceover

Slideshow videos are a collection of images that typically are accompanied by a music or a soundtrack. Some recorded voice may be present, but it is not necessary.

Slideshow voiceovers are typically presentations (PowerPoint, Google Slides, Keynote) with a recorded audio track and timed slides rather than a live presentation. This genre of video is commonly used for giving presentations and lectures in online courses.

Recommended Software:

Microsoft PowerPoint Logo

  • Microsoft PowerPoint: This software is available to UW-Madison students, faculty, and staff via Office 365. It is also installed on all InfoLab machines, both in the labs and for checkout. Using OneDrive will allow for collaboration between multiple creators.

Google Slides Logo

  • Google Slides: This software is available to UW-Madison students, faculty, and staff via G Suite (formerly known as Google Apps). It is a web-based system, so can transition easily between multiple computers regardless of operating systems. Google Slides are also very good for collaboration, as they allow multiple users to edit at one time. These files are also compatible with Microsoft PowerPoint when downloaded.

Apple Keynote Logo

  • Apple Keynote: This is a proprietary software program that is available only for Apple products. It is installed on all InfoLab machines, both in the labs and for checkout under the Mac partition. Keynote does not easily allow for collaboration and files must be saved properly to be compatible with Google Slides or Microsoft Office, (additionally some formatting and animations may be lost when moving between software).

iMovie Logo

  • iMovie: This is a free proprietary software program that is available only for Apple products. It is installed on all InfoLab machines, both in the labs and for checkout under the Mac partition. This program is very user friendly and great for the beginner video maker. This program has an auto-save function that means you’re less likely to lose your work! However, transitioning a video project folder between computers can be difficult to navigate.

Adobe Premiere Pro Logo

  • Adobe Premiere Pro: This software is available to UW-Madison students, faculty, and staff via InfoLab machines, in the labs only. This software can be used on both Windows and Apple machines, but needs a strong processor and lots of RAM. Premiere Pro is a step above iMovie, and has a lot more functions and features. Also, using a Creative Cloud account will allow for easy transition from one computer to another.

Final Cut Pro Logo

  • Final Cut Pro: This is a robust software program that is available only for Apple products. It is installed on select InfoLab machines, in the labs only (including those in DesignLab and the Media Studio classrooms). This program is one of the more advanced video production programs on the market. It has lots of functions and features, but has a much steeper learning curve than iMovie and Premiere Pro. Similar to iMovie, transitioning a video project folder between computers can be difficult to navigate.

Narrative Video

Narrative videos are comparable to a motion picture film. Narrative videos are often fictional and tell a story or stories. They typically include monologue/dialogue, music, and sound effects. They differ from animations by using real people and places.

Recommended Software:

iMovie Logo

  • iMovie: This is a free proprietary software program that is available only for Apple products. It is installed on all InfoLab machines, both in the labs and for checkout under the Mac partition. This program is very user friendly and great for the beginner video maker. This program has an auto-save function that means you’re less likely to lose your work! However, transitioning a video project folder between computers can be difficult to navigate.

Adobe Premiere Pro Logo

  • Adobe Premiere Pro: This software is available to UW-Madison students, faculty, and staff via InfoLab machines, in the labs only. This software can be used on both Windows and Apple machines, but needs a strong processor and lots of RAM. Premiere Pro is a step above iMovie, and has a lot more functions and features. Also, using a Creative Cloud account will allow for easy transition from one computer to another.

Final Cut Pro Logo

  • Final Cut Pro: This is a robust software program that is available only for Apple products. It is installed on select InfoLab machines, in the labs only (including those in DesignLab and the Media Studio classrooms). This program is one of the more advanced video production programs on the market. It has lots of functions and features, but has a much steeper learning curve than iMovie and Premiere Pro. Similar to iMovie, transitioning a video project folder between computers can be difficult to navigate.

Adobe After Effects Logo

  • Adobe After Effects: This software is available to UW-Madison students, faculty, and staff via InfoLab machines, in the labs only. This software can be used on both Windows and Apple machines and is meant to be used in conjunction with Adobe Premiere Pro. This program is used to create visual effects and motion graphics. Also, using a Creative Cloud account will allow for easy transition from one computer to another. (Recommended only for advanced video production.)

Animations

Animation is when images or objects are manipulated to appear as though they are moving. Cartoons and Stop-motion are two forms of animation. The former typically consists of a series of hand-drawn or digitally created images, whereas the later is the manipulation of objects using short single frames.

Recommended Software:

Adobe Animate Logo

  • Adobe Animate: This software is available to UW-Madison students, faculty, and staff via InfoLab machines, in the labs only. This software can be used on both Windows and Apple machines. Adobe Animate is used to create vector graphics and animations for cartoons, advertisements, games, and other interactive content. Also, using a Creative Cloud account will allow for easy transition from one computer to another.

Adobe Character Animator Logo

  • Adobe Character Animator: This software is not yet available to UW-Madison students, faculty, and staff via InfoLab machines, but can be used with a paid Adobe Creative Cloud account. This software can be used on both Windows and Apple machines. Adobe Character Animator combines live motion-capture with a multi-track recording system to control layered 2D puppets drawn in Adobe Photoshop or Adobe Illustrator. Also, using a Creative Cloud account will allow for easy transition from one computer to another.

iMovie Logo

  • iMovie: This is a free proprietary software program that is available only for Apple products. It is installed on all InfoLab machines, both in the labs and for checkout under the Mac partition. This program is very user friendly and great for the beginner video maker. This program has an auto-save function that means you’re less likely to lose your work! However, transitioning a video project folder between computers can be difficult to navigate.

Adobe Premiere Pro Logo

  • Adobe Premiere Pro: This software is available to UW-Madison students, faculty, and staff via InfoLab machines, in the labs only. This software can be used on both Windows and Apple machines, but needs a strong processor and lots of RAM. Premiere Pro is a step above iMovie, and has a lot more functions and features. Also, using a Creative Cloud account will allow for easy transition from one computer to another.

Final Cut Pro Logo

  • Final Cut Pro: This is a robust software program that is available only for Apple products. It is installed on select InfoLab machines, in the labs only (including those in DesignLab and the Media Studio classrooms). This program is one of the more advanced video production programs on the market. It has lots of functions and features, but has a much steeper learning curve than iMovie and Premiere Pro. Similar to iMovie, transitioning a video project folder between computers can be difficult to navigate.

Adobe After Effects Logo

  • Adobe After Effects: This software is available to UW-Madison students, faculty, and staff via InfoLab machines, in the labs only. This software can be used on both Windows and Apple machines and is meant to be used in conjunction with Adobe Premiere Pro. This program is used to create visual effects and motion graphics. Also, using a Creative Cloud account will allow for easy transition from one computer to another. (Recommended only for advanced video production.)

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Working on something different?

The above options are just a few examples of video styles. Want help with something not listed here? Make an appointment with a DesignLab consultant to discuss how we can help!

Examples

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Video Blog (Vlog)

Professional Vlog: Why are you Video Blogging (by Vlog Pod)

Amateur Vlog: Brenna Ideas (by Ian Derk)

Video Essay

Video Essay: How Video Essays are Deceiving You (by BluShades)

Video Documentary

Video Masterclass: How to Shoot Documentaries (by CookeOpticsTV)

Slideshow Video/Slideshow Voiceover

Narrative Video

Video: Create a Digital Story (by WeVideo)

Animations

Video: The 5 Types of Animation (by Bloop Animation)

Video Icon

Software Support

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iMovie

Adobe Premiere Pro

Final Cut Pro

Adobe After Effects

Adobe Animate

Adobe Character Animator

Microsoft PowerPoint

Microsoft PowerPoint LogoFrom Lynda.com:
From Software Training for Students:

Google Slides

Google Slides LogoFrom Lynda.com:
From Software Training for Students:

Note: Since Google Slides is based heavily on Microsoft PowerPoint’s interface, many of the software training links listed under Microsoft PowerPoint may be applicable to both software programs.

Apple Keynote

and more...

Are we missing a software that you would recommend to others? Email us at designlab@wisc.edu and we’ll do our best to add it here!