What kind of project are you making? What do you need to know about the particular medium/genre?
What is your project about? — What is the main idea, argument, or information you are trying to convey?
Who is your audience/user? — Is it your instructor? Your classmates? A community group? A high school class?
What are your goals? – To convince? To persuade? To inform? To call to action?
Aesthetic
What is the look or style of your work?
Do the colors, font, contrast, and structure support your ideas?
Are your choices consistent and coherent?
Do your design choices connect with your intended audience(s)?
Technical
Did you use software and other tools competently?
If you used images — are they clear and properly scaled? (not pixelated, etc.)
If you used text — is it written at the appropriate level for the intended audience? Is it legible (both size and font)? Does it contrast with any backgrounds?
If you used sound — Is the audio clear and crisp? Are the sound levels balanced? Are the transitions unnoticeable?
If you used video — Is the orientation appropriate for the venue/viewing device? Does the video use proper white balance? Is the picture clear?
