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Methods & Approaches


The term “blog” covers a wide array of online journaling genres, ranging from traditional formats such as blogger to microblogging services such as twitter. Blogs feature regularly posted texts (blogs or “web logs”), images (photoblogs), or videos (vblogs), and are designed to present the most recent posts at the top of the page. Blogs may be created by an individual but often generate a user community with shared interests and contributions. While some blogs are static, successful blogs usually include interactive features such as comments and ranking systems. Most blogging services are free to use and update. Here we focus on blogging services that do not limit post length or media content.


Wordpress, Blogger, Tumblr


  • Research different blogging services because each have subtle affordances and constraints. Some are more customizable than others.
  • Consider: How much will you write? What media will you upload? Do you want readers to post comments?
  • Color, layout and typeface are important elements. Designing a look and feel can be a matter of choosing a preset “theme.” 
  • Successful blogs are “content specific” and are maintained by committed authors who update frequently.
  • If you use someone else’s work give them credit; if you are responding to someone’s work, cite them. When in doubt, cite!
  • If you post media, understand the difference between web graphics and print graphics. Make sure video is encoded in the proper format.
  • Familiarize yourself with the settings/administration panels. They allow you to customize most of the features of your blog.